The competitive advantage of cost has made low cost airline a priority choice for many customers. However, when customers expect more in quality service, cheap air can not forever compete with price.
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"Paradox" cheap but quality
The airline's "fever" is still very attractive to customers. However, when cheap carriers are constantly launching prices can not be lower then customers are familiar with this. Since then, price preferences are gradually less attractive in the eyes of customers.
Thus, service is still an important factor for low-cost airlines to compete fairly with traditional carriers. For example, Jetstar Pacific has developed service strategies, typically "Dual Brands" with Vietnam Airlines. This joint venture plan gives customers more options when traveling by air at lower cost, while enjoying special privileges.
This transformation of Jetstar Pacific has received positive feedback from customers. Comparing this airline's change over the past year, many customers are surprised. Ms Ly Thu Huong (Hanoi) shares: "Cheap airline, I can accept is not served free meals, seats on the aircraft are narrow but definite attitude of staff must be good. "The Jetstar Pacific has done all this, especially since 2015."
Increase the experience for passengers
According to Le Hong Ha, General Director of Jetstar Pacific, in order to gain the trust of customers, in addition to the above basic improvements, low cost airlines should pay more attention to increasing the benefits for customers, as well as giving them a human experience.
The company has concretized this goal with its "Dual Brand" strategy, bringing unprecedented benefits to its customers. For example, a member of the GLP program can use the accumulated points to redeem a Jetstar Pacific flight. In addition, when the flight changes due to technical reasons, weather ..., customers can be transferred to Vietnam Airlines flights and vice versa. In addition, the airline also cooperates with Qantas Airways (Australia) airline to reward customers for frequent fly with the flexible and optimal tickets.
As part of its plan to innovate and improve its quality, low-cost carriers have also signed a new Airbus contract. This promises to give customers the opportunity to experience the new generation of aircraft, modern, quality and punctuality.
Besides, creating interesting surprises for passengers on special occasions such as traditional New Year, Mid-Autumn Festival ... is also one of the strategies to improve the quality of service of cheap airlines.
On the flight BL799 from Ho Chi Minh City to Hanoi on the occasion of the Mid-Autumn Festival, Ms. Minh Thu (HCMC) was surprised when the sky is broken. She shared that the airline she used brought her unicorns on board to serve passengers. People also donated lanterns, drums and exchanges with actor Ninh Duong Lan Ngoc.
Meanwhile, remembering the flight on the first day of Tet, Ms. Hong Thu (HCMC) has not been moved: "That time, I hunted for cheap airfare at only 11,000 VND and felt very lucky Especially, when I boarded the plane, I was given the sentence 'enter the peace', so very warm heart.
The emphasis on improving the quality of service has helped low cost airlines become a priority choice for many customers who want to experience a modern, fast, but cost-effective way of transport.
Increase the experience for passengers
According to Le Hong Ha, General Director of Jetstar Pacific, in order to gain the trust of customers, in addition to the above basic improvements, low cost airlines should pay more attention to increasing the benefits for customers, as well as giving them a human experience.
The company has concretized this goal with its "Dual Brand" strategy, bringing unprecedented benefits to its customers. For example, a member of the GLP program can use the accumulated points to redeem a Jetstar Pacific flight. In addition, when the flight changes due to technical reasons, weather ..., customers can be transferred to Vietnam Airlines flights and vice versa. In addition, the airline also cooperates with Qantas Airways (Australia) airline to reward customers for frequent fly with the flexible and optimal tickets.
As part of its plan to innovate and improve its quality, low-cost carriers have also signed a new Airbus contract. This promises to give customers the opportunity to experience the new generation of aircraft, modern, quality and punctuality.
Besides, creating interesting surprises for passengers on special occasions such as traditional New Year, Mid-Autumn Festival ... is also one of the strategies to improve the quality of service of cheap airlines.
Meanwhile, remembering the flight on the first day of Tet, Ms. Hong Thu (HCMC) has not been moved: "That time, I hunted for cheap airfare at only 11,000 VND and felt very lucky Especially, when I boarded the plane, I was given the sentence 'enter the peace', so very warm heart.
The emphasis on improving the quality of service has helped low cost airlines become a priority choice for many customers who want to experience a modern, fast, but cost-effective way of transport.
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